Chaos Tackle Acquires Custom X Lures And Rods
Rick Albers, owner of Chaos Tackle and Esox Assault Tackle, has announced the purchase of Custom X Lures and Rods from Chuck DiVito.
The sale — which includes the entire line of Custom X crankbaits and rods — became official in early May, and the purchase price was not disclosed.
“Custom X has produced high quality baits that fit our product line perfectly. Plus, we think the line can be expanded. There is a tremendous upside,” Albers said when asked why he bought the company.
Albers said he has always felt that the Custom X trolling baits “are the class of the lure type.” He said he planned to expand the number of sizes in which Custom X lures are offered, as well as introduce a line of twitchbaits.
“We plan no changes in how the baits are made,” Albers said. “We literally are changing nothing outside of who’s doing the painting. It’s always been a good bait … really, what could we do with it [to make it better]?”
Albers sees the Custom X rods meshing perfectly with the Assault Sticks produced by Chaos Tackle, another company that he purchased recently. “The Assault Sticks are more of a ‘working class’ rod, whereas the Custom X rods are of extreme high quality. I think the two lines will complement each other well,” he said.
Battle in the Bluegrass!!! This is a one-day tournament on May 13, 2023. Begins at 7am to 4pm and the…
Saturday and Sunday was challenging for the 83 boats participating in the first leg of the Professional Musky Tournament Trail. …
GET THE NEWSLETTER
Join the List and Never Miss a Thing.
GET THE MAGAZINE
Subscribe & Save
Give a Gift | Subscribe Services