Chaos Tackle Acquires Custom X Lures And Rods

Rick Albers, owner of Chaos Tackle and Esox Assault Tackle, has announced the purchase of Custom X Lures and Rods from Chuck DiVito.

The sale — which includes the entire line of Custom X crankbaits and rods — became official in early May, and the purchase price was not disclosed.

“Custom X has produced high quality baits that fit our product line perfectly. Plus, we think the line can be expanded. There is a tremendous upside,” Albers said when asked why he bought the company.

Albers said he has always felt that the Custom X trolling baits “are the class of the lure type.” He said he planned to expand the number of sizes in which Custom X lures are offered, as well as introduce a line of twitchbaits.

“We plan no changes in how the baits are made,” Albers said. “We literally are changing nothing outside of who’s doing the painting. It’s always been a good bait … really, what could we do with it [to make it better]?”

Albers sees the Custom X rods meshing perfectly with the Assault Sticks produced by Chaos Tackle, another company that he purchased recently. “The Assault Sticks are more of a ‘working class’ rod, whereas the Custom X rods are of extreme high quality. I think the two lines will complement each other well,” he said.

For more information, visit, or

Gregg Thomas

Leave a Comment

You must be logged in to post a comment.


Tournament Tuesday: 2023 Challunge on the Chain Tournament

By Gregg Thomas | May 16, 2023

28th Annual Challunge on the Chain – The Oldest & Largest Muskie Tournament of Illinois – All details and rules…

Tournament Tuesdays: Monday Night Muskie League – First Meeting Monday, May 15, 2023

By Gregg Thomas | May 9, 2023

Team & Rules Meeting for the Monday Night Muskie League is set for next Monday, May 15, 2023 – Details…

Fox River Valley Meeting – Wednesday 5/10/23

By Gregg Thomas | May 8, 2023
, , ,

The Fox River Valley Muskies Inc Chapter will host their Monthly meeting with Austin Wiggerman as their guest speaker this…


Join the List and Never Miss a Thing.

Layout 1


Subscribe & Save

Give a Gift | Subscribe Services